Questions tagged [advertising]

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Origin of the “세-탁!” Call that echoes around apartment buildings

I've lived / stayed in a few apartment buildings around Seoul, and in each of them you can regularly hear an eerie slow, monotone call of "세-탁!" echoing up and down the stairs - I understand this is a ...
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Study about English vs Korean effectiveness in Korean advertising

Does anyone know of any studies done comparing the effectiveness of English vs Korean in advertising in Korea? I'm routinely surprised by the amount of English in Korean advertising (and other ...