Korean Language Stack Exchange is a question and answer site for linguists, teachers and students of the Korean language. It only takes a minute to sign up.
Sign up to join this community
The start of this film, the wedding day, has a stylised logo with the name of the production company written as ㅅㅜㄷㅗㅇㅕㅇㅎㅗㅏ.
This is a way of writing that I can imagine might occur to someone who is used to writing in a completely linear (left to right) way, but I'm surprised to see it used by a Korean entity.
Is this a unique/uncommon stylisation, or can this be seen elsewhere?
Writing hangul in syllable block form has been the norm since its invention, so in terms of tradition, there is very little drive for it to ever appear in linear form.
That is, until the first modern typewriters, based on the Latin alphabet, were introduced to Korea. While there are only a small number of jamo, comparable to the total number of symbols in Latin and Cyrillic language alphabets, the positioning of these jamo in blocks was a major issue that the typewriters could not solve. From this, there were a few suggestions to make a linear, unravelled form of hangul writing official floated around by 주시경, 김두봉, 최현배, and even by 김일성 as late as the 1980s. Their suggestions looked something like the following:
The idea died down after it gained little support from the people, and our current breakthroughs in hangul digital type have completely eliminated any arguments for linear hangul.
The logo that appears in the movie is written that way for aesthetic design purposes; you can get many quirky ways of writing hangul in graphic design, e.g.
