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헛개차 uses 茶 instead of 차 for 'tea', and there is also an exaggerated 男 (남) meaning man:

헛개차

백세주 has a stylised 百 meaning 100:

백세주

I've heard that 한자 are often used to disambiguate 한글 representing Chinese characters, e.g. in newspapers, but there doesn't seem to be much room for confusion when the 한굴 is on a bottle containing the actual product. What is the reason for the prominent use of 한자? Is it just a marketing thing to make the product appear more 'classy' or traditional, or is there a language-based reason?

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First of all, they are used for graphical purposes. It's an easy way to make a more catchy design.

Second, it can give more impact to the meaning. 한자 like 茶 (차 - tea) are well-known even to Koreans who didn't learn much 한자, and it really stands out in a label with lots of 한글 (it wouldn't stand out if there were a lot of 한자, but when there are only one or two 한자, it stands out clearly). So people glancing at the label will see that it is a kind of tea (seen as healthy) immediately.

Also, the character "남" wouldn't have much impact (and could even be seen as 南=South), but with the 한자 "男" it becomes very quickly obvious that this is a drink meant for men.

I've also seen 한자 used for punning, like in this image:

enter image description here

樂 (pronounced 락) means "enjoyment, pleasure", but with "star" becomes "락스타"=Rock star - promoting a "fun" image (I believe it's a banks' marketing campaign geared to university students).

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